Content director with over 10 years of editorial and publishing experience, guiding content strategy for digital and social media. Expertise in shaping brand communications and editorial voice within the style, health and wellness, beauty, and lifestyle spaces. Excel at crafting an impactful brand story across diverse categories and platforms (digital, social, PR) with a focus on creating search optimized content. Regarded as a thought leader in driving brand communications. Mentor junior creatives and champion cross-functional teamwork to ensure brand consistency.
Digital Content Director
Avon
Aug 2017 – Present
Senior Editor – Beauty & Fashion
Us Weekly
2012 – 2017
PR & Marketing Director
dOMAIN Integrated
2010 – 2011
Assistant Editor
Us Weekly
2005 – 2010
